The American retail sector is experiencing a structural shift and redefining how consumer packaged goods brands and retailers approach advertising and marketing. Advanced technologies like artificial intelligence (AI) and the internet of things are fueling the rise of “smart stores,” bridging the gap between online and in-store shopping. From AI-powered shopping assistants and scan-to-shop technology to holographic displays, kiosks, and connected TV (CTV), companies are building retail media networks that create new, trackable advertising opportunities. These innovations provide brands access to more of a retailer’s rich first-party data, enabling precise audience targeting and real-time measurement of ad performance throughout the customer journey.
https://mgmagazine.com/business/retail-merchandise/the-next-wave-in-cannabis-retail-smart-stores/
