Walk into any laid-back get-together these days, and you might notice something missing: the signature clink of beer bottles or the pop of a wine cork. Instead, you may spot THC seltzers being passed around, joints shared over playlists, or sleek pre-rolls on coffee tables. For many Millennials and Gen Zers, cannabis has become the new go-to. This new reality isn’t a function of trends. It reflects a deeper cultural movement toward wellness, self-awareness, and conscious consumption. And at the heart of it all is a rising preference for THC over traditional alcohol.
