On a recent weekend, fans of Mike Tyson, one of the greatest boxers ever, lined up by the hundreds at dispensaries in New York for a chance to meet him and to support his latest business move: selling weed in his home state.
With the recent release of his Tyson 2.0 line, Mr. Tyson, 57, has become the most visible newcomer of the celebrity wave in the state’s cannabis industry. Although actors, athletes and musicians have been cashing in on weed with product lines and endorsement deals over the last decade as legalization has swept the United States, the tide is just rising in New York. And Mr. Tyson is one of the biggest names yet to test how far fame can carry a brand in a market that is shaping up to be one of the largest and most competitive in the world.
https://www.nytimes.com/2024/01/16/nyregion/mike-tyson-weed-cannabis-nyc.html
