Approved last week by the Cannabis Compliance Board (CCB), Society Elevated is welcoming its first customers just ahead of 4/20, the annual “high holiday” for marijuana. The opening is a positive sign for Nevada’s middling cannabis industry, which saw overall sales decline 9 percent to $757.7 million statewide in the 12 months that ended June 30, 2025. That led to a proportional drop in tax revenue sent to the State Education Fund. Another consumption lounge in Las Vegas, Smoke and Mirrors inside the Thrive Cannabis Dispensary, closed last year after less than 12 months in business. Though officials set the groundwork for dozens of state-regulated lounges, that means Society Elevated is just one of two open.
