Look at Cookies. Berner didn’t just create a brand or a dispensary; he built a cultural empire. That signature blue logo has become iconic, synonymous with street culture and quality cannabis. Similarly, Stiiizy has tapped into the heart of skate and streetwear culture, giving a voice to a generation that values individuality, creativity and rebellion. Viola, founded by Al Harrington, fuses cannabis with a mission around social equity. Nar in New York, which is manufactured by New York OG FlowerHouse, has built a brand that is so centered around wellness that owner Nar Hakimi calls her products “a love letter to your soul.” And then there’s Revelry, which bridges cannabis and fashion with functional accessories, proving that cannabis culture extends well beyond the plant itself.
