he Wednesday before Thanksgiving, known as Green Wednesday in the cannabis industry, is one of the biggest sales days of the year for medical and adult-use dispensaries throughout the U.S. In 2022, Green Wednesday featured a 48% sales increase compared to the three previous Wednesdays and was the third largest sales day of the year at the time, according to cannabis data and research company Headset’s analytics from seven of the nation’s most mature adult-use markets.
