The Original 4/20 Festivals Are Fading, but There’s Never Been a Better Time For Cannabis Tourism in the US

In early April, I traveled to Phoenix for a cannabis-focused weekend with the multi-state cannabis brand Trulieve. I’m no stranger to cannabis weekends as someone who lives in Denver and has written about cannabis off and on for nearly a decade. Still, going to Phoenix for cannabis was a new one for me. Arizona legalized …

Global 420 Celebrations: How Cities Celebrate Cannabis Culture and Advocacy

420, the date synonymous with cannabis culture, has become a global movement. Every year, on April 20th, cities and communities worldwide come together to honor the plant, its history, and the ongoing fight for legalization. From public park gatherings to underground smokeouts, 420 events are as diverse as the cultures that celebrate them. Let’s dive …

Bushwick’s Creative Crowd Is Smoking Silly Nice—Tourists Are Catching On

Bushwick is loud, colorful, unpredictable—and now it’s a place where tourists can find top-shelf, legal weed that actually delivers. Between street art tours, DJ sets in warehouses, and vegan pizza at midnight, tourists want something that matches Bushwick’s energy. That’s why more and more visitors are walking into NYC dispensaries and asking for Silly Nice—a Harlem-born, Black- and …

Easter and 4/20 together: How Houston is celebrating the cannabis-centered holiday this year

Just because marijuana isn’t legal in Texas, that doesn’t mean Houston doesn’t know how to live up the day nationally understood for the celebration of it — and this year, that day falls right on Easter.  On 4/20, a handful of Houston bars, restaurants and stores are offering cannabis-centered deals and events for Houstonians to enjoy what …

10 Cool Cannabis Products to Elevate Your 4/20

What began as a grassroots moment, 4/20, has grown into a global ganga celebration filled with product drops, elevated experiences and a whole lot of green goodness. From premium gadgets and infused cocktails to sustainable apparel and nostalgic party games, these 10 products will deliver a 4/20 celebration that hits just right. https://cannabisnow.com/10-cool-cannabis-products-to-elevate-your-4-20/

The Real 420 Is Dead

There was a time not so long ago when 420 was a legitimately secret code — not entirely top secret, but still “secret-ish” in the way that widespread inside jokes could be before the internet effectively revealed most of these half secrets. But when 420 was still semi-concealed from the mainstream consciousness, even those who knew …

Scott Schmidt on West Hollywood’s 4/20: A Responsible Cannabis Celebration

Scott Schmidt is executive director of Emerald Village West Hollywood, an organization founded in 2021 to champion the city’s cannabis businesses and promote it as the world’s cannabis capital. With a 3-day 4/20 weekend event ahead, Schmidt shares how West Hollywood blends celebration with responsibility. Q: Tell us about the 420 week events coming up this weekend—the …

More people aged 65+ are trying out cannabis. Here’s what to know about the risks and benefits

Polls suggest Americans aged 65 and older are trying cannabis for the first time more than any other group in the country. This trend is propelled by decreased stigma and increased legalization, with 24 states and the District of Columbia allowing recreational use (in the UK, recreational use is still illegal). https://www.theguardian.com/wellness/2025/apr/18/benefits-risk-cannabis-older-adults

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